The wellness industry in India has evolved rapidly from its nascent unstructured beginning in the early 90s to a comprehensive ecosystem today including consumers, Providers ad'acent industries facilitators and Government The overall wellness market in India is estimated at INR 490 bn and wellness services alone comprise 40% of this market.
Idian youth (in the age group 15 to 34 years) comprises over 34% of the total population.
This is expected to cross over 400mn by 2015 and forms the core target group for wellness products and services.
Rising incomes are resulting in increasing discretionary expenditures.
Aspirational products and services are finding many takers.